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NIGO Spots in Japan
NIGO is one of Japan’s most prominent fashion designers and creators, best known for spreading Japanese street fashion culture across the world.
He played a central role in elevating Japanese streetwear to a global level with iconic pieces such as camouflage patterns and shark hoodies.
Supported by international artists such as Pharrell, Kanye West, and Lil Wayne, he sparked a worldwide “BAPE boom.”
CURRY UP
A curry shop produced by NIGO®. Impressed by the taste of "GHEE," a legendary curry restaurant that once existed in Harajuku and was loved by many creators, NIGO® opened this shop with the desire to pass on its flavor to the future. It's not just a recreation of the taste; NIGO®'s unique editorial sense shines through in details like the sophisticated store design and collaboration merchandise with his own brands. It is a place where respect for the Ura-Harajuku culture, one of his roots, merges with the creativity to update it in a modern way.
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HUMAN MADE OFFLINE STORE
The flagship store of "HUMAN MADE®," the brand currently managed by NIGO®. Based on the concept "The Future is in the Past," NIGO®, who is world-renowned as a vintage collector, designs items drawing inspiration from his own vast collection. The store's warm interior, reminiscent of old-fashioned America, allows visitors to fully experience the brand's worldview. It encapsulates NIGO®'s creations after leaving A BATHING APE®, making it a place that symbolizes his current activities, filled with his unwavering spirit of inquiry and love for fashion.
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Translation by ChatGPT.